The Justin McElroy Institute

The work blog of Justin McElroy

  • Contact Me
  • Who Is This …. Justin?

How to Christmas on Internet

Posted by justinmcelroy on December 3, 2012
Posted in: Uncategorized. Leave a Comment

Christmastime is all around, but for those of us who live and work on the internet, you sometimes have to poke around to find the cheer. Here’s a collection of festive spots on the World Wide Web that put me in the holiday spirit.

A BetamaXmas

Image

This is a collection of retro holiday videos you navigate with an ancient TV Guide and can improve the picture clarity by playing with the antennae. In short: THE BEST.

Video Calls with Santa

Image

This is a fun one if you have tots you’re trying to intimidate or reward: It lets you fake a call to the big man upstairs who will then praise or scold the child as appropriate.

A Cartoon Christmas

Image

A delightful site that chronicles Christmas specials and episodes of cartoons themed around the holiday. Mmm, nostalgia. Thanks Jordan Rodkey!

Magic Santa

Image

I discovered this last year and used it probably 20 times. Input a ton of information and watch as Santa makes a wonderful little video about you or (if you like) a child of your choice. Now, is Santa remembering all of this information and selling it to marketers? I DON’T KNOW BUT HE LOVES ME.

A Christmas Santa

Image

I know what you’re thinking and you’re right: That’s a really amazing name. In A Christmas Santa, the reindeer have called it quits and Santa has to perform all his deliveries with a glider and jetpack. Great fun and I play through it every year.

So those are a few of my favorites, what about you? I’ll update with the good ones so be sure to check back.

Dull Motion Video: Fahrenheit

Posted by justinmcelroy on January 11, 2012
Posted in: Uncategorized. 6 comments

Since I’m apparently chemically incapable of not making dumb stuff even if no one is currently paying me to do so, here’s this dumb thing.

What’s Next?

Posted by justinmcelroy on January 4, 2012
Posted in: Uncategorized. 16 comments

So here’s what’s next for yours truly: I, and a big team of talented folks, are going to be building the best video game site ever.

We’re doing it with an astonishing level of support, an unprecedented set of tools (many of which we’re still making up!) and an absolutely unparalleled team of talent that, for my money at least, hasn’t been approached since 1UP in its heyday.

How good is our founding team? Well, let’s see. You’ve got Brian Crecente and Chris Grant, two of the guys that helped write the book on how you write about games online. There’s Russ Pitts, who shepherded The Escapist from PDF to burgeoning media empire. There’s Arthur Gies, one of my favorite critics working today. There’s the hilarious, insightful Chris Plante (who I’ve always wanted to work with) and the astounding Russ Frushtick who, in addition to being a great writer, is probably the most skilled gamer I know in real life. (He used to be #1 in the world at Jetpack Joyride!) Then you’ve got my favorite video game journalist (Griffin McElroy) helping Crecente to lead our news coverage, and me, who was hired solely to do weird stuff that horrifies, delights or horrifies and delights in equal measure (and to manage the team too, I guess, but that other thing sounds better, right?).

And we’re not done looking, not by a long shot.

Building off the amazing tech already in place at The Verge, we’re going to be making a site that’s as fun to play with as it is to read. And once your eye jellies have absorbed every word, you’ll be able to chat about games with a community you’ll really want to interact with.

I used to have the best job in the world with people I loved. I was as comfortable and safe as I was happy. I left that job to do this, which I hope says a lot about just how exciting I think this opportunity is. We’re building a new video game site, one that I believe is in a position to become one of the giants. I’ve always wanted to be in on the ground floor of something  like this, and I hope you have too.

Go get on already.

A leap of faith

Posted by justinmcelroy on December 27, 2011
Posted in: Uncategorized. 58 comments

Image

I used to be a newspaper reporter. It was a good gig, but I had to do a lot of stuff I hated. I had to cover crime scenes. I had to read arrest reports. I had to go to city council meetings. Also, despising unprompted social interaction with people I don’t know, I wasn’t particularly great at it.

But in my spare hours, I was also writing posts for a website called Joystiq.

As much as I enjoyed it, I realized I was straddling two worlds, trying to be a traditional news guy and a member of the new world of online media. One afternoon in 2007, I sat in the field behind my house and asked my wife to trust me as I dropped my actual, real adult job with benefits to become a guy who professionally makes jokes about Mario’s hat and photoshops speech bubbles onto pictures of babies dressed like pirates.

I had no promise that the Joystiq thing would turn into a full-time job with benefits (in fact, that took a few years), but I knew that writing at Joystiq was the first thing I thought I was genuinely good at. My wife gave not only her blessing, but her adamant insistence that I had to do it. I was, is and will forever be indebted to her for her faith.

Because she trusted me, I’ve had some of the most amazing experiences of my life. I got to record a podcast and write for a website with some of my best friends in the world. I got to see a community grow around our work and got to meet many of its members, all of whom are just the best people. I got to record a show called My Brother, My Brother and Me and actually get people to listen to it. I also played catch with George Lopez.

Now, some five years later, I’m asking you, the people who care about the stuff I read and write to trust me in much the same way as I announce that I’m leaving Joystiq. A WordPress blog is nowhere near as picturesque as a West Virginia landscape, and we’re not all sitting together, but the sentiment is the same.

I’m taking a huge risk in letting go of the single best thing that’s ever happened to me, but I do it only because I think amazing things will come of it that you’re really going to love. But I need you to hang in there with me, to have faith that it’ll all be worth it. I ask you this because the fact that you care enough to listen to me, to respond means more than any job, any title or any paycheck.

Joystiq will pass into the hands of the amazing Ludwig Kietzmann and Co., all of whom will do some incredible things and I’m heartbroken that I won’t be a part of it. No matter where I go in my life, I will always carry with me a hole in my heart shaped like Joystiq.

But as nervous, sad, scared, excited as I am about 2012 (both due to my new gig and the world-ending return of Quetzalcoatl) what I feel most is gratitude. Thanks to Chris Grant, I had the biggest opportunity of my life. Thanks to the every member of Team Joystiq, I’ve become a better writer with a better collection of friends and animated cat GIFs. Thanks to my wife, I have a fantastic reason to step away from the keyboard now and then.

Finally, I appreciate you, the people who read or listen to my work. For a husky, not-so-popular kid from a state many couldn’t find on a map, the fact that so many of you like me is a gift I get to unwrap everyday.

There’s a running joke that whether the recipient is a stranger or friend, I give the world’s greatest hugs. It’s only now that I can reveal my secret, one that I hope I haven’t kept too well over the past five years:

I love you all so very, very much.

Trust me.

From the Annals: Tall Tales of Gaming: Little Computer People

Posted by justinmcelroy on December 23, 2011
Posted in: Uncategorized. 1 comment

I did a piece called Tall Tales of Gaming for Computer Games Magazine. This was the follow-up piece. It’s a batshit crazy story about David Crane creating Little Computer People. It was written before I knew how to write, so don’t judge me too harshly.

————————

       ”…And that’s why we need your help, Mr. Crane,” finished the
four-inch-tall mayor of the little people with a grand wave.
       David Crane feigned being moved by their tales of being constantly
pursued by the ferocious creatures that inhabited their island; a
difficult task, as he was being deafened by the sound of cash
registers.
       ”Uh huh, that’s really heartbreaking,” Crane said, as he thoughtfully
fondled the floppy disk in his pocket. “Listen, do you guys…do
anything?”
       ”Sorry?” said the mayor with a furrowed brow.
       ”Do you do anything interesting?” Crane asked curtly.
       The mayor’s face beamed, “Of course! We love to play poker, practice
the piano, tend to our pets-”
       ”Yeah, OK, sounds good,” interrupted Crane, scooping all of the
island’s inhabitants into his arms.
       The townsfolk embraced as a little boy asked tearfully, “So does this
mean you’ll let us come and work in your chocolate factory?”
       ”What the hell are you…Oh! The chocolate factory! Well yes, of
course! It’s a magical place, full of…wonder, and you’ll…uhh, always
be safe from the…vermicious knid,” Crane replied, attempting to judge
the child’s weight as one might select the ripest melon.
       ”OK, gang, here’s the deal. You’re all going to the factory, and it’s
going to be really wondrous and everything, but I’m going to have to
transport you all,” Crane said as he pulled the disk from his pocket,
“in this.”
       ”What…what’s that?” asked a tiny, trembling woman.
       ”Why, it’s a magical transporter that makes Uncle David $27.50 in
royalties whenever one is sold,” replied Crane with a sadistic laugh.
       ”But how will we all fit in there?” said the mayor, his giddiness
melting to terror.
        “Well, Ringo,” Crane flicked open his rusty pocket knife, “that’s
what we’re going to find out.”

                               ***********************

       Hours had passed, Crane was coated in sweat, tears and purplish
blood, and not one of the little people was on the computer disk!
       But Crane would not be defeated, he knew “Little Computer People”
could be a hit, if only…suddenly, as he looked at the remains of the
world’s smallest humanoids, he knew what he had to do.
       He would learn how to program! It was almost too easy. The only thing
that could stand in his way now were thirty or so tiny skeletons in
his closet.
       Crane wiped his hands on a nearby patch of grass, and set off to find
a very tiny shovel.

A Note on Plagarism

Posted by justinmcelroy on December 1, 2011
Posted in: Uncategorized. 5 comments

ImageJust a quick note about this piece, which elicited a lot of … strong responses from my followers on Twitter.

For the record, I don’t think he explains away his actions. In fact, what I found interesting about the piece was just how little of an explanation he had. Take this bit, where he describes the inception of his “habit”:

I was 20 years old, and trying to write a short story for the first or second time when I came upon a paragraph I liked from a short story by B.S. Johnson called What did you say the Name of the Place was? It was so easy to do, as easy as picking up a drink, if you think about it. The lifted paragraph perfectly fit my narrative. And it temporarily assuaged the awful feeling I had in my head that I was no good as a writer.

The thing about mea culpas like this that normally make them effective is that they walk you back to a first, seemingly innocuous step — something that everyone can relate to — after which they inevitably spin off into disaster. But, speaking solely for myself, I can’t even understand the inception of his crime. That leap from copying someone’s paragraph and pasting it into my own work is one that I could never knowingly make.

I’m not willing to call plagiarism an “addiction” (though I’d argue overuse has long since robbed the word of most of its clinical connotations). But is it not possible that there’s some flipped switch in Quentin Rowan’s mind that isn’t flipped in mine or yours? Why is it so much easier to think he’s an evil, evil son-of-a-bitch with no conscience?

It’s great to beat up on people who plagiarize, because it’s one of the absolute wrongs. There’s no gray area, it’s simply not done. I believe most of us are guided away from absolute wrongs by an internal moral compass. It’s one that steers us away from these big sins and maybe allows for a few smaller ones that may be harder to judge, harder to detect.

I may be naive, but I prefer to think that some people have areas where their compasses don’t function correctly, rather than thinking those people are missing theirs entirely. Whether you want to define that as addiction is up to you, but I’d be loathe to kick around someone else’s great big sins just because mine are harder to find.

On Skyrim and Bias

Posted by justinmcelroy on October 31, 2011
Posted in: Uncategorized. 9 comments


So this little video I made has caused quite the kerfuffle over at NeoGAF. I wasn’t going to address it, because I’m trying to reduce the amount of e-conflict (.comflict?) in my life. But the more I thought about it (and the more I saw some well-reasoned debate on the topic there) I started to suspect it might be — as my girlfriend Oprah says — a teachable moment.

One of the things I’m proudest of at Joystiq is how we work to eliminate opportunities for bias whenever possible. We don’t take trips paid for by publishers/developers. We don’t accept gifts. We try not to get too close to people making games (or at least recuse ourselves from covering products they make if it happens). Why? Well, we believe that if it’s not a gift or trip or back rub presented to the reader, then the reader — rightfully or not — might assume we let that perk color our judgment.

“But Justin, Oblivion is your favorite game. Isn’t it a double standard to let someone who’s biased towards loving Oblivion review its sequel?”

I don’t believe it is, and here’s why: It’s a bias that any reader could come by on their own. In fact, in this case, I would wager to say that most people considering a purchase of Skyrim really enjoyed Oblivion, because otherwise, what are they doing? Actually, let me take that one step farther. I think if you didn’t really enjoy Oblivion and you’re reviewing Skyrim that’s enough of an outlier in the “possible Skyrim purchasers” group that you may want to consider disclosing it.

The fallacy on behalf of people who suggested I shouldn’t be allowed to review Skyrim is that I’ll in some way be inclined to be unfairly kind to Skyrim because I loved Obvlivion so much. Seriously, have you guys not met any game critics? Or, indeed, the internet? My biggest worry about reviewing Skyrim is that it will in any way disappoint me and I will, as a result, savage it. But being aware of that bias and compensating for it is the work of any good critic of anything. You can eliminate all the outside marketing influence you like, but any reviewer is going to bring some level of baggage to any review, because they’re human beings. The trick, to crib a line from Pulitzer Prize and Tony Award-winning musical Rent, is finding a critic with baggage that goes with yours. Or, perhaps even more productively, reading the thoughts of several critics with disparate baggage and then watching all their slideshows and deciding for yourself … you know … what Hawaii looks like. Or something.

The people reading about video games are excited about them. And the people arguing about them on sites like NeoGAF are really excited about them. I think the moment that a game critic falls out of step with those groups is the moment they should get into PR.

Sorry, that was a joke.

They should get into marketing.

Again, sorry. Still totally joking.

Posts navigation

← Older Entries
  • Pages

    • Contact Me
    • Who Is This …. Justin?
  • I Talk!

    • Joystiq Podcast
    • My Brother, My Brother and Me
  • I Write!

    • Joystiq
    • The Herald-Dispatch
  • Categories

    • Appearances
    • Features
    • Reviews
    • Uncategorized
  • Recent Posts

    • How to Christmas on Internet
    • Dull Motion Video: Fahrenheit
    • What’s Next?
    • A leap of faith
    • From the Annals: Tall Tales of Gaming: Little Computer People
  • RSS Twitter

    • An error has occurred; the feed is probably down. Try again later.
Blog at WordPress.com. Theme: Parament by Automattic.
The Justin McElroy Institute
Blog at WordPress.com. Theme: Parament.
Follow

Get every new post delivered to your Inbox.

Join 26 other followers

Powered by WordPress.com
Cancel